JB Kind helps to save Sumatran Rainforest

JB Kind Managing Director Philip Smith explains:

“At JB Kind we take pride in sourcing high quality products from around the world. Indonesia offers us excellent materials and workmanship, and to recognise this, we have been keen to further support this community. The RSPB has achieved a groundbreaking agreement to manage 101,000 hectares of wild-life rich, lowland  Sumatran rainforest for the next 100 years and to do this successfully the project needs help from commercial sponsors like us, as well as the general public.

“Apart from a significant monetary donation, we are also taking the unusual and striking step of displaying colourful pictures of one of the rainforest’s most endangered species on the rear of four of our lorries, with a message to everyone to play their part in saving the home of its wildlife and indigenous people.

“Over 280 species of birds make the Harapan Rainforest their home alongside an amazing array of flora and fauna - it’s even more diverse than the Brazilian Amazon! The rare Sumatran Tiger, will be seen by tens of thousands of people throughout the UK as its image will be painted across the complete rear door of our vehicles when they deliver more than 200,000 JB Kind doors nationwide each year.

“In addition, we have also decided to help our customers make the link between their door purchases and the ranges we source from Indonesia and we will be including a leaflet about this project within the packaging of every product that we deliver from these ranges.  

“We hope that our contribution will make a real difference to the plight of the wildlife and the people in this extraordinary region of Indonesia and we encourage other businesses and individuals to contribute where they can.”

To find out more about, or to donate to, the Harapan Rainforest project in Sumatra, please log on to www.rspb.org.uk/sumatra

The Sumatran Tiger, one of the world’s rarest mammals, along with 37 other mammals, many of which are at risk of extinction including the clouded leopard, fishing cat, agile gibbon, giant squirrel, Asian elephant, Malayian tapir, Malayan porcupine and Sumatran Otter.

There are also at least 267 bird species. Some of the rainforest’s birds are very rare and some, such as the Storm’s stork, the short-toed coucal, large-billed blue flycatcher, crestless fireback and Wallace’s hawk eagle depend on undisturbed habitat. The rhinoceros hornbill (pictured) is also extremely rare and very close to extinction.

You can help save one of the most precious places on the planet

Visit the RSPB website to make a donation